Many MSPs are simply seen as a reseller of technology and a service/maintenance organization. You need to re-define how your clients see you so that they can include you on the right conversations. Then when they have a business problem they will bring in their favorite advisors and ask their opinion on how to solve the problem.
In this episode Richard Bauer talks with Adam Walter about how he redefined client expectations in a simple way to make a larger impact.
from
Humanize IT