What cybersecurity metrics matter to customers? A meaningful discussion for MSPs view of data.

How to tell business owners an engaging story with Data and Metrics

An MSP can have all the data in the world, but if they can’t drive meaningful discussion with the SMB, they can’t derive meaningful revenue and deploy impactful cybersecurity measures.

Typical cyber dashboards, reports, or "panes of glass" include metrics on tickets closed and vulnerabilities patched but what do those metrics mean to the business owner?

We assembled a panel of cyber data analytics to chat on what metrics are important and how MSPs can resonate with business owners.

Lets start with what data is important to the business. The presence of digital data drives the business that the owner wants to protect.

Where does the business data reside in the IT footprint (dont forget Saas sprawl)?

How is the data vulnerable, and what can be done about it?
Who has been granted access to this data, and what have they been doing with it?
What else is installed where this data resides that might compromise the secur…