MSP Thought Leadership MSP Thought Leadership News From Trust to Target: Integrating Trust & Account-Based Marketing for MSPs 3/5/2026

From Trust to Target: Integrating Trust & Account-Based Marketing for MSPs 3/5/2026

MSPs are doing more marketing than ever, yet many are still attracting price shoppers, stalled deals, and inconsistent growth. Visibility alone is not enough. Targeting without authority falls flat.

In this webinar, Tim Golden is joined by Robin Robins, founder of Technology Marketing Toolkit, MSP Success Magazine, The MSP Titans, and Big Red Media, and widely recognized as the most influential authority in MSP marketing and growth strategy.

Robin built the largest MSP owner peer group in the IT services channel before selling TMT to Kaseya. She has headlined virtually every major MSP event, been featured in more than 580 publications, and helped thousands of MSPs achieve double and triple digit growth, stronger recurring revenue, and record breaking profitability.

Together, Tim and Robin will break down how trust-based marketing and focused account strategies work together to attract better clients and create more predictable growth.

In this session, you will learn:

• Why trust and authority influence buying decisions before sales conversations begin

• How positioning expertise instead of services changes the clients you attract

• Where marketing and targeting often disconnect

• How integrating influence with focused targeting strengthens growth

Who Should Attend:

• MSP owners and leaders who want higher value clients

• Sales and marketing leaders responsible for growth

• MSPs tired of competing on price

By the end of this webinar, you will have a clearer framework to align trust building with intentional client targeting.

Date: Thursday, March 5 2026

Time: 1pm EST

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